CRUC-IBLE LEARNING
Identify Opportunities for Growth and Business Transformation
Instructors Daniel Rukare, Liliana Caimacan
4 hours
ABOUT THE COURSEIf growth feels hard, your strategy might be too safe.
Designed for leaders under pressure to deliver growth in increasingly uncertain environments, this course equips you with practical, decision-ready frameworks to move beyond safe, incremental strategies. You will learn how to apply the Growth Strategy Blueprint and the 3-Step Value Model alongside tools such as the Ansoff Matrix and the Lean Startup model to identify where to play, how to grow, and how to build sustainable value with confidence and intent.
What You'll Learn
Understand Where Real Value Is Created
Learn how strategic positioning determines long-term success. You will understand what separates top-performing firms from average performers and why incremental improvement is often not enough.
Apply Proven Strategy and Innovation Frameworks
Develop a working understanding of key frameworks such as the Ansoff Matrix, the Lean Startup Model, and Crucible’s 3-Step Value Model, and how to use them to make clearer strategic choices.
Make Better Strategic Decisions Under Uncertainty
Learn how to evaluate risk, allocate resources, and make informed strategic decisions in uncertain and fast-changing environments by focusing on economic profit, portfolio logic, and long-term value creation.
Translate Strategy into Sustainable Growth
Learn how to move from strategic insight to action by designing growth paths, managing portfolios, and building the capabilities required for long-term, future-proof value creation.
Course Instructors
This course is led by experienced strategy and innovation practitioners who bring real-world insight and practical perspective to the frameworks and concepts covered.
Drawing on extensive experience across industries, they combine rigorous strategic thinking with hands-on application to support meaningful, sustainable growth.
PROFESSORLiliana Caimacan
Liliana Caimacan is a marketing and strategy executive and academic with over 20 years of experience driving scalable growth and strategic innovation for global brands.
PROFESSORDaniel Rukare
Daniel Rukare is an academic and strategy consultant with over 20 years of experience in business strategy design, and innovative models.
Frequently Asked Questions
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This course is designed for business owners, executives, managers, innovation leaders, and professionals involved in strategy, growth, or transformation initiatives. It is particularly relevant for individuals who want to better understand how to identify growth opportunities, drive innovation, and create sustainable long-term value within their organisations.
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This course explores how organisations identify growth opportunities and create sustainable value using proven strategy and innovation frameworks, including the Power Curve of Economic Profit, Ansoff Matrix, Lean Startup, and Crucible’s 3-Step Value Model.
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No prior formal training in strategy or innovation is required. The course is designed to be accessible while still offering depth and rigor. Concepts and frameworks are introduced step by step and supported with real-world examples and case studies. That said, learners with professional business experience will gain the greatest value from applying the material to real organisational challenges.
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After completing the course, you will be able to identify and prioritise growth opportunities, apply proven strategy and innovation frameworks, and translate strategic insight into sustainable, long-term value creation.
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The course is fully self-paced, allowing you to progress through the material at a time and speed that suits your schedule.
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You will have lifetime access to all course materials, allowing you to revisit the content, frameworks, and case studies whenever you need them.