CRUC-IBLE LEARNING

Identify Opportunities for Growth and Business Transformation

Instructors Daniel Rukare, Liliana Caimacan

4 hours

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ABOUT THE COURSE

If growth feels hard, your strategy might be too safe.

Designed for leaders under pressure to deliver growth in increasingly uncertain environments, this course equips you with practical, decision-ready frameworks to move beyond safe, incremental strategies. You will learn how to apply the Growth Strategy Blueprint and the 3-Step Value Model alongside tools such as the Ansoff Matrix and the Lean Startup model to identify where to play, how to grow, and how to build sustainable value with confidence and intent.

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A blue and black infographic titled "Unlock Future Proofing Business Growth Strategies" divided into three sections: Business Diagnosis with market analysis, trends, and tools; Actionable Roadmap with recommendations based on a diagnosis model; and Value Boost with value creation, capture, and preservation. At the bottom, a brown section titled "The Innovation Blueprint" lists business-specific growth strategies, AI integration, and future-proofing portfolio.

What You'll Learn

Understand Where Real Value Is Created

Learn how strategic positioning determines long-term success. You will understand what separates top-performing firms from average performers and why incremental improvement is often not enough.

Apply Proven Strategy and Innovation Frameworks

Develop a working understanding of key frameworks such as the Ansoff Matrix, the Lean Startup Model, and Crucible’s 3-Step Value Model, and how to use them to make clearer strategic choices.

Make Better Strategic Decisions Under Uncertainty

Learn how to evaluate risk, allocate resources, and make informed strategic decisions in uncertain and fast-changing environments by focusing on economic profit, portfolio logic, and long-term value creation.

Translate Strategy into Sustainable Growth

Learn how to move from strategic insight to action by designing growth paths, managing portfolios, and building the capabilities required for long-term, future-proof value creation.

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Course Instructors

This course is led by experienced strategy and innovation practitioners who bring real-world insight and practical perspective to the frameworks and concepts covered.

Drawing on extensive experience across industries, they combine rigorous strategic thinking with hands-on application to support meaningful, sustainable growth.

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PROFESSOR

Liliana Caimacan

Liliana Caimacan is a marketing and strategy executive and academic with over 20 years of experience driving scalable growth and strategic innovation for global brands.

Black and white portrait of a man in a suit, with logos of PwC and Coca-Cola at the bottom left, indicating he is a former employee. 
PROFESSOR

Daniel Rukare

Daniel Rukare is an academic and strategy consultant with over 20 years of experience in business strategy design, and innovative models.

Frequently Asked Questions

  • This course is designed for business owners, executives, managers, innovation leaders, and professionals involved in strategy, growth, or transformation initiatives. It is particularly relevant for individuals who want to better understand how to identify growth opportunities, drive innovation, and create sustainable long-term value within their organisations.

  • This course explores how organisations identify growth opportunities and create sustainable value using proven strategy and innovation frameworks, including the Power Curve of Economic Profit, Ansoff Matrix, Lean Startup, and Crucible’s 3-Step Value Model.

  • No prior formal training in strategy or innovation is required. The course is designed to be accessible while still offering depth and rigor. Concepts and frameworks are introduced step by step and supported with real-world examples and case studies. That said, learners with professional business experience will gain the greatest value from applying the material to real organisational challenges.

  • After completing the course, you will be able to identify and prioritise growth opportunities, apply proven strategy and innovation frameworks, and translate strategic insight into sustainable, long-term value creation.

  • The course is fully self-paced, allowing you to progress through the material at a time and speed that suits your schedule.

  • You will have lifetime access to all course materials, allowing you to revisit the content, frameworks, and case studies whenever you need them.